Founded in 2020, Twid began with a clear mission: to unlock the untapped value of reward points and create a system where these points could serve as a legitimate payment method.
The founders identified a significant gap in the way loyalty programs operated. Despite billions of reward points being issued annually, a vast majority were left unused due to inefficiencies in the redemption process. By addressing this challenge, Twid quickly became a trusted player in the industry, connecting over 100,000 merchants, leading financial institutions, and millions of consumers within just a few years.
Twid’s rapid growth is evident in its partnerships with major brands like Myntra, JioMart, MakeMyTrip, BookMyShow, and more. These collaborations have cemented its position as a credible and scalable solution in the loyalty rewards sector.
